Pay per click is a frequently used mode of internet advertising used to drive traffic to websites. You may have seen ads at the top of every search engine whenever it returns results for your search. The advertiser pays the search engine that publishes the advertisement every time it is clicked. Search engines are not the only platform where PPC ads are displayed; you may find these ads on websites that are in the same niche as you.
PPC is still one of the best advertisement strategies of 2010 because they are cost-effective and are a more targeted approach towards people who are highly likely to need your product. In 2019, statistics showed that 33% of people clicked on a paid search ad because it seemed to answer their query directly, and 75% found these ads valuable in finding the information they need. In addition to that, 63% of people admitted that they would click on a Google Pay Per Click Ad. These statistics show the effectiveness of PPC for your business.
We at BLU Digital Solutions, a Pay Per Click agency, have the expertise and experience needed to make PPC a reality for your business. In addition to boosting the quality and quantity of traffic for your business blog or website, it also provides the following host of benefits:
It contributes to a whole host of marketing objectives
Marketing is all about visibility, brand awareness, obtaining valuable information about consumer behavior, and convincing your target market to buy your products. PPC is the one marketing approach that enables you to do all these in one go. PPC provides metrics that you can use to determine website visitor behavior, purchasing patterns, and track its own effectiveness. It also drives traffic that is highly likely to convert to sales and provides information to internet users about your brand and that you offer the services they seem to be looking for.
One of PPC’s most enormous benefits is that setting it up takes a short while. If your competitors are using PPC, you can catch up and recover quickly if you have the right optimization partner by your side. Unlike SEO and social media marketing that can take quite a while to set up and deliver measurable results, PPC will provide a change in your positioning and website traffic as soon as you launch it. It also provides you with a medium to interact with people who may not have any awareness about your brand or are not part of your mailing list or social media followers.
Reasons why you should hire BLU Digital Solutions as your pay per click advertising agency
Keyword research can be complicated
The use of keywords in PPC is not as straightforward as many perceive. For instant positive results, the proper use of exact match modifier, phrase match, board match, and other keyword matching strategies is essential. Our team will carry out research to determine the most effective keywords for your business and specific products, then manage them effectively for a successful digital marketing campaign. Moreover, the availability of free tools like Google Keyword Tool does not make hiring an expert unnecessary. If keywords are misused, you may end up exhausting your PPC budget without making any significant headway. Pay per click advertising companies like ours have full knowledge of these tools and will leverage them effectively and expertly to provide excellent results.
Access to better copy
Our PPC experts are also conversant with competitive research and will effectively study the competition to create ads that provide results. In finding the right copy, every word matters, and if you attempt to find it by yourself, you will not have a significant conversion rate. The right copy is not only relevant to your niche but also adequately optimized to bring both quantity and quality in traffic.
PPC-related terms can be complicated
Like any other area of technology, PPC has its set of terminologies that you may find overwhelming and difficult to keep catching up with. Why don’t you let our pay per click marketing firm handle the complex stuff while you focus on running your business? Setting up PPC for yourself can be error-prone and tedious as you keep searching every complex term you find on the internet. Effective PPC needs precision, and without adequate knowledge of these terms, you may not configure your campaign with the accuracy it needs.
Landing Page Optimization
PPC will bring you the traffic, but will the traffic like what they see? That is where pay per click services come in with landing page optimization. If the content on your landing page is irrelevant and does not engage the clients and provide what they are looking for, they will move on to other websites, thus lowering your conversion rates. Our PPC experts will look into your landing page and optimize it adequately for better results.
Click fraud analysis
Click Fraud is one menace that you will have to deal with in digital marketing, which is why you should avoid cheap PPC services. Our team provides top-tier PPC marketing services to help you accomplish your business goals. Our experts will ensure that your campaigns have no click fraud, and will quickly spot and report any unusual behavior to ensure you do not spend any money unnecessarily.
Our pay per click advertising firm will help you save time
Managing a business, regardless of its size, means that you will be handling multiple tasks daily. From employee management and appraisal, logistics, supply and distribution, finances, legal, accounting, and marketing, it is only right that you get assistance in at least one of your responsibilities. By hiring our able pay per click management company, you will divert time to directing your business, rather than attempt to set up PPC by yourself (which will have poor results).
PPC is one of the most reputable forms of internet marketing, and if well done, it can boost sales and revenue for your business. However, if you are not a digital marketing expert, you will have a difficult time setting it up and will spend money on campaigns with poor conversion rates. Consult our experts at BLU Digital Solutions for optimal PPC campaign returns.